Description:

Rolling stone is a commercial web page. Besides release the music news, also provides the latest news about released albums, concert schedules, or online-shopping, including music videos, music CDs and movie.

Target Audience & User groups:

The main audience of this web site can be various, everyone might go there, because music doesn't have an age limit. Starting from kids to elders, all the music lovers will surely go to this kind of web site.

Key Features:

Colors:

The web page use the white background most, because it is a commercial web site, therefore there will be a lot of colorful advertisements in side the page. It looks like a decoration within the page.

Animation:

The web page doesn't have any animation, but it contains a lot of advertisements, some of the advertisements contain animation, which in Macromedia Flash format. 

Navigation:

The navigation system in the web site also relied on the java script, and a lot of tables. After user click on and go to the destination page. The left main menu remain at the page. Users then can easily go to another page.

Good Design:

• provide the navigation menu on the left-hand side of the pages, users can navigate in a fast way. The web site also provides the site map which is very useful.

• Use all black texts on a white color background. Users can read the contents very easily. Other colors like yellow and red background, the author had chosen black texts on yellow background and white color texts on red background. The author chose the correct colors to the page.

Bad Design:

• Too much information on a page, make the readers feel dizzy, the web page doesn't include any scroll-down menus at all.

• The author use a lot of java scripts inside the web pages, in user consideration view, too many java scripts will slow down the computer, since not all the students are using fast computer, some of them maybe use some slow computers like Pentium I 133.

User considerations:

Besides the java scripts within the page, the author of this web page should considerate about the visual appearance on the web page. It's very important because a user might spend more than 2 hours, some of them might spend more than 6 hours, and their eyes must be hurt by those Hard-To-See-Texts in the pages.

Summary:

This commercial music web site contains some bad designs such as inadequate in managing the information, it makes something like Information-Flood on users views, the author should considerate about the scroll-down menu and improve the quality of the web page.

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