What is advertising???
Advertising is a powerful communications
force and a vital marketing tool,
helping to sell goods, services, images, and ideas through channels of information
and persuasion.
The function of advertising can be
viewed in two basic ways: as a tool of marketing and as a means of
communication.
-Wright, Winter, Zeigler, O'dea, Advertising First Canadian Eddition
pp.8-9
Advertising makes
products into brands.
-Greg
Mysers, Ad Worlds pp.3
In marketing, the first and most
important element of advertising is the audience who are the potential buyers
of the product.
-Prof. Dr. Joseph
Miller, Advertising Worldwide.