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Another case of BSE was
confirmed in Consumer demand for organic
foods has been soaring since the BSE crisis started as they are viewed to be
healthier and safer than conventional foods. A government survey in spring
last year showed that food safety had overtaken price, a balanced diet, and
taste as the most important consideration for consumers buying food. This change in consumer
behaviour has been brought about by a number of food scares in the Japanese
food industry. Incidents have involved milk contamination, dioxins in Chinese
vegetables, and mislabelling fraud. Greater consumer interest
has led to the major food retailers introducing organic foods and a number of
natural food shops to open in the major cities of There has also been high
interest from foreign companies. Many prospective exporters were present at
the BioFach Japan trade fair in December 2002, which attracted 14,000
visitors. Few companies have managed to find success however due to the
difficulties in doing business in The Japanese organic food
industry is predicted to show high growth in the near term. It is to remain
the largest market for organic foods in the Asia-Pacific however growth rates
are likely to slow, as they have done in |
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Related Reports: |
#5101-46 The Japanese Market for Fresh
Organic Fruit & Vegetables |
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Posted: |
January 24th 2003 |
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permission from the Press
Department |
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