CompleteResults.com Member Newsletter
The Weekly Internet Marketing Ezine
ISSN: 1527-9758 September 11, 2000
175,000 Subscribers Worldwide (120 Countries)
http://www.completeresults.com/archives/effectivemarketing.html

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This Issue Contents:

-Editor's Notes
-GET FREE DOMAIN NAMES
-Article: Effective Marketing Strategies That Don't Break the Bank
-Submit Your Site to Over 300 Awards
-Article: New Search Engine Ranking System -- Is Your Web Site Ready?
-Start Your own affiliate program Today
-Advertising Information: Ad Specials!
-Reader Information: Contact Us/Subscription Info/Advertising

If you have an informative article that you would like us to
feature, please email your article to mailto:editor@completeresults.com

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EDITOR'S NOTES:
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Each week when you receive the Complete Results Newsletter
(Monday/Thursday)and occasional mailings, take a moment to scan the
table of contents carefully. This may be the most valuable information
you need to pass your competitors which will result in the success of
your business/website .

This text newsletter continues to provide practical tips/secrets and
ideas to help webmasters/business owners to improve site appeal, traffic,
Search Engine Placement, profitability and much more!
Advertising Info:
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Email: mailto:sales@completeresults.com
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Effective Marketing Strategies That Don't Break the Bank
---------


Every start-up business goes through phases of needing to try something
different to increase their exposure and bring in new clients. Even
established businesses need to revisit their marketing strategies every
once in a while to help bring in new and repeat business.

During a recent business chat at Staffcentrix.com, in which I was
honoured to be the Mentor of The Month and chat moderator, several Virtual
Assistants (VAs) with varying experience in the small business sector,
shared their ideas and know-how.

The consensus among the chat participants is that certain marketing
techniques will work for some small business owners but may not be as
successful for others. It was also agreed that the cheaper the method,
the better.

Myself and all the other VAs found this chat very informative and
beneficial. So, with the hope of passing on the great ideas that
were bounced around, to up and coming VAs or any small business owner, I
have put together a list of the marketing strategies that VAs have found
successful, during their start-up phase and beyond.

1. A company website. This is probably one of the best and most cost
effective forms of having your company visible to your potential
clients....and its available 24/7! If you have the time and patience to
learn to put something together, give it a try! Or, consider hiring a
professional designer in order to get an exceptional site. The benefits
of having a website are definitely worth the expense. But remember to shop
around and be comfortable with your designer... and the money you pay.

2. Signs in or on your vehicle. Window decals are fairly inexpensive
considering their lifespan. Remember to include your website address. If
funds are really short, make signs on Bristol board and put them inside
the windows. You can also get Licence decals. These can include your
website address, company name, and phone number and fit nicely around
your licence plate.

3. Join your local business associations. And don稚 forget to get
involved! Your local Board of Trade or Chamber of Commerce can provide an
abundance of opportunities for your business. The networking events are a
way to meet other business professionals in your community. And, getting
involved in the committees allows you to share your expertise and be
recognized by your fellow members.

4. Pinup Flyers. Include a tear-off section on the bottom and put the
flyers up at your local stores and other locations that may
have bulletin boards.

5. Fax Broadcast. Design an informational or fun page, similar to a
newsletter, and send it out to fax numbers for your target market. Please
note that fax broadcasting is not allowed in some areas of some countries,
so be sure it is okay in your area.

6. Keep in touch marketing, such as a personalized thank you to a new
client or contact, a Christmas card that simply says thank you, and a
monthly newsletter (print and/or online) to all your customers and
contacts.

7. Iron on transfers. As a small business owner you already eat and sleep
your business, so why not wear it too. You can purchase the transfers at
your local business supply store and, I imagine, at craft stores. Then
it痴 just a matter printing your logo (or whatever you want on the shirt)
onto a transfer and ironing it on.

8. Articles & Press Releases. Writing articles is a good way to receive
exposure and it also helps you to be regarded as an expert in your field.
Press releases can be used to announce a new business, when you provide a
new service, or any other time you have some news to tell. There are 2
keys to a press release... the Headline and making sure it doesn稚 sound
like an advertisement, but more like it is news.

9. Networking. This is another highly beneficial and cost efficient way to
get the word out about your business. Attend designated networking events
as often as possible. Also, when possible, follow the Three Foot Rule...
if appropriate, strike up a conversation with anyone within 3 feet of
yourself and be sure to bring up your business.

10. Testimonials. These can be implemented into many pieces of marketing.
Include a sentence or two in your advertisements,
brochures, newsletters, and you can even dedicate a whole page on your
website to the kudos your receive from satisfied clients.

No matter which marketing efforts you use, keep track of where your
inquiries and new clients are coming from. Don稚 be afraid to ask them
how they heard about you and/or your business. Asking only takes a couple
of seconds and the results will show you which strategy is working for you
the best.

Put your imagination to work... instead of your wallet and watch the
business roll in.
_____________________________
Janice Byer is the owner of Docu-Type Administrative Services and
specializes in providing services to help clients get ahead in the
marketing game. From Website development, to designing marketing material,
to word processing, their mission is to help small business be successful
and stay successful. Visit their website today at http://www.docutype.net

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Submit Your Site to Over 300 Awards
------------

They Laughed When I Designed My Own Web Site, But After It
Won 200 Awards in Less Than a Week!

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Submit Your Site to Over 300 Awards Instantly! 4/8

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New Search Engine Ranking System -- Is Your Web Site Ready?
----------


Over the last month some major changes have been taking
place in regard to how a web site is ranked in the Search
Engines. There is a new ranking system that is now being used
by Alta Vista, Excite, Google, Lycos and the search portion of
Yahoo. This new system will track and rank sites according to
the number of links pointing to a particular web site. Not only
is the number of links considered, but the quality of links is
considered as well.

With these new changes now in effect, not only are web sites
ranked by keyword relevancy, meta tags, title and text, but
the overall popularity of the web site as well. These new
changes may have a great impact on the effectiveness of
some of the current techniques used to achieve high rankings.

Establishing quality links to a web site has always been an
effective way to build traffic, but now has become a necessity.
By obtaining just a few links from high-traffic web
sites your traffic will increase considerably. The more
high-traffic links you receive, the more traffic you will
receive and the higher your web site will be ranked in the
Search Engines.

If you have a quality web site, chances are you're already
being linked to and don't even realize it. That's a great
starting point however, you must build on that by finding
targeted web sites that may be interested in exchanging links
with you. A targeted web site will have similar content to
yours, but will not be in competition. A good way to find
these web sites is to visit a Search Engine and type in one
of your keywords. Visit some of the top ranking sites and
gather information such as, the owner's name, email address
and a little bit about the web site. Contact the owner
personally and discuss a link exchange with them. Mention the
owner's name, web site and what you liked about his site. In
addition, tell him why you think a link exchange will benefit
both of you and a little bit about your web site.

Requesting a link exchange is not the only way you can obtain
links to your web site. Here are some additional ways:

Ask Your Visitors to Link to You

Make linking to you as easy as possible. Create a page on
your web site that includes your banners and text link
descriptions. Put a link to this page on your main page that
says "Link to Us."

Provide a Valuable Service

Give your visitors a reason to link to your web site. If you
provide a valuable service, you can be sure your visitors
will tell their visitors, their visitors will tell their
visitors and so on. Word of mouth is one of the best forms
of free advertising.

Give Away Free Ebooks

Everyone loves getting something of value for nothing. Create
a free ebook and allow it to be freely distributed. Provide
complete instructions in regard to linking to your web site,
including a description of your ebook.

Write Articles

Write an article and allow it to be freely published. With
each article you write you are entitled to include your
author bylines. These bylines are nothing more than an
advertisement for you, your products or services and your web
site. Many web site owners will publish articles on their web
site and include live links to the author's web site.

About 80% of all web site traffic originates from the Search
Engines. It is well worth your time and effort to spend some
time developing as many links to your web site as possible.
Not only will these links bring you additional traffic, but
you'll increase your ranking at the Search Engines as well.

Web sites come and go each day on the Internet. If you visit
a web site and find it to be a great resource, show your
support for that web site by giving them a link. In addition,
tell your ezine subscribers about them. By supporting your
favorite web sites, you can show your appreciation for all of
the hours and hours of hard work that goes into developing
the web site and help ensure it will be there the next time
you visit. Without your support, many of your favorite web
sites may not be there in the future.

About the Author:

Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
Display complete, professionally written articles & photographs
on your website that automatically update each week, free.
Join The Syndicator. http://www.web-source.net

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